Industry Studies Archive

 
 

National Poll Shows Family Gatherings Important to Most Americans*

Excerpts from the article below:

  • According to John Dommick, professor of journalism and communication at Ohio State University and coauthor of a study on email and telephone usage, with the increased chaos of people’s lives today, coupled with geographic divides, the telephone is the “next best thing to being there.” While nothing can replace in-person contact with your family, telephone communication is a great way to fill in the gaps between gatherings to keep the relationship fires burning.

  • More than any other form of communication, and second only to actually being together in person, the telephone serves as a tremendous catalyst for strengthening family bonds.

  • The telephone offers advantages that most other communication methods don’t have – it’s live, it’s two-way, and it can stimulate a mental image of the other caller simply through the voice inflections and subtle nuances that accompany the spoken words.

  • Ninety-three percent of men and 97 percent of women report that they rely on the telephone to communicate with family, as opposed to 56 percent and 67 percent respectively for email.

*The above information was taken from a In a poll sponsored by the Modern Woodmen of America and posted on the website Gatherings.com. All rights of the article belong to the author.